Content marketing is a marketing strategy that involves creating and sharing relevant and valuable content to attract, engage, and retain an audience. It is an integral part of various forms of marketing, including email marketing, social media marketing, SEO, PR, PPC, inbound marketing, and digital marketing .
Content marketing is important for engaging your audience online because it:
Trains your audience to anticipate, open, and read emails from your brand in email marketing .
Forms the foundation for an improved or rebooted integrated digital marketing strategy .
Helps build trust and brand awareness, establishing your brand as a thought leader.
Attracts customers and builds loyalty, making it effective for customer retention .
Increases social media interest and improves customer service.
Increases brand visibility and allows you to gain control in conversations.
Drives inbound traffic and leads in inbound marketing.
Helps push leads through the customer funnel in the buyer’s journey .